Very interesting point of view from the author. However, it raises so many questions for me, as the CEO of the company has been dumping his shares since mid last year, whilst the company has been buying them back to the value of exceeding $170,000,000. Furthermore, since last year the company has missed 2 consecutive profit forecasts. They are either unable to forecast correctly or they can't operate so they deliver the forecast as they promised.

Then on the company's Business Model. The company that relies on making the profit from their Franchisees and not the products they sell to their clients is limiting their growth. As the wider public as the customer base make the suitable growth path, while the limited number of the Franchisees that are squeezed by fees, charges, and expensive products are forced into bankruptcy. Hence, the company needs to expand their operation in other territories, like Europe. However, in order to achieve this task, they need to borrow funds to invest. And this will cause liability and risks. Especially when the markets like France and Japan do not make a profit.

Therefore, despite all these risks, how can a stock that has been in the downfall trend since Jan 2017 can be a good investment when, not even their CEO with 5 Margin Loans on his Domino's Share Portfolio can hold on to them. This is even worse when the CEO of their European arm has 2 Margin Loans on his Domino's Share Portfolio.

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