From Adidas to Peloton, celebrity endorsements are a double-edged sword that can cost companies hundreds of millions of dollars when things turn bad. https://www.moneymag.com.au/feed/latest?story=179797366 en-AU Copyright 2026 Money magazine 5 https://media.moneymag.com.au/prod/media/library/Money_Mag/Logo/Logo_401x133.png