That Choice comparison is totally invalid. Doesn't even compare like with like. It's Homebrand v Name Brand. Maybe compare against homebrand at Coles and Woolies to be valid? Plus are the product sizes the same? And doesn't take into account when items are on sale.

The whole thing was an exercise to show Coles and Woolies in bad light, but I'd guess Aldi is no different to Coles and Woolies... they'd have to do deals with their suppliers to be able to sell the products at the prices they do.

And lastly, where to all the profits go with Aldi?

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I am a bit sceptical, shop at all 3 shops , Aldi is cheaper but not 25% . Where can we find the breakdown , item per item, state per state.

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Good point

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Take out a subscription to Choice.

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