The simple change making life cover more reliable
Life Insurer of the Year - Advised - Acenda
Our Life Insurer of the Year winner, Acenda, may not be a household name. At least not yet. But it's certainly no newcomer to the Australian insurance market.
Acenda Group was established in late 2025, following Nippon Life's global acquisition of Resolution Life Group.
Sean McCormack, chief commercial officer of Acenda Group, explains that Acenda Life has more than 175 years of local heritage.
He says, "Acenda Life supports close to two million Australians through personal and group insurance, including life cover, total and permanent disability (TPD) cover, trauma, and income protection, as well as retirement income.
"Our focus is on providing financial confidence through high-quality insurance protection and claims support to our customers.
"We're committed to making life insurance simpler to understand, and easier to navigate, for our adviser partners and their clients."
McCormack adds that Acenda Life is "extremely proud to have received this award in such a strong and competitive category. It's a great endorsement of our products and people, and welcome recognition that our adviser-first proposition and end-to-end solution has been building market momentum over the past 18 months.
"Our aim is to provide advisers and their clients with confidence through high-quality financial protection at every life stage.
"This award demonstrates that we're making it easier for our partner advisers to confidently provide valuable risk advice to more Australians."
According to McCormack, there are real upsides to arranging life cover through an adviser.
"When advisers build personal advice plans for their clients, they make their insurance recommendations based on each client's income, assets, liabilities, debts, dependants, goals and tolerance for risk.
He adds, "Advisers develop relationships with their clients and regularly review their circumstances over time to ensure that their cover remains appropriate if their circumstances change. Advisers can also provide support if their clients ever need to make a claim."
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