From Adidas to Peloton, celebrity endorsements are a double-edged sword that can cost companies hundreds of millions of dollars when things turn bad.
Erica Hall
 | Erica Hall is an ESG analyst for Morningstar. She holds a master's degree in financial planning from RMIT, a graduate diploma in applied finance and investments from FINSIA, and bachelor's degrees in arts and commerce from Deakin University. |
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Is it OK to have companies like BHP in your ESG portfolio? "Of course not," I hear you say. And not so long ago I was with you.
