Friends With Money #14: How super funds are getting creative to make you care about your retirement

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Aussies are known for being laidback, especially when it comes to their super. But they can't afford to be ambivalent about their future retirement.

So how do funds overcome the myths and the misconceptions, the disinterest and doubt, to get you to genuinely engage with your super?

Good returns and low fees are important, but today investors are looking for more.

friends with money podcast engaging with super

And super funds are having to work harder to win you over.

In this episode of the Friends With Money podcast, senior journalist David Thornton is joined by Chantal Walker, Active Super chief digital and marketing officer, to find out how super funds are turning to better technology and responsible investment to get Aussies to pay attention to their retirement savings.

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Friends With Money podcast FAQ

What is the Friends With Money podcast?

Friends With Money is a weekly personal finance podcast by Money magazine, offering expert insights on investing, budgeting, superannuation, property, and other money strategies for everyday Australians.

Where can I listen to the podcast?

You can listen on Apple Podcasts, Spotify, or YouTube (with closed captions available).

Who hosts Friends With Money?

Episodes are hosted by Vanessa Walker and Tom Watson from Money magazine, featuring expert guests and real conversations about money.

Is the podcast suitable for beginners?

Yes! It's designed to be accessible for beginners while still offering valuable insights for seasoned investors.

What topics does the podcast cover?

The Friends With Money podcast covers topics including banking, property, budgeting, superannuation, investing, saving, insurance, employment, travel and more.

How often are new episodes released?

New episodes are released weekly, so you can stay up to date with the latest financial tips and trends.

Can I watch episodes with captions?

Yes, full episodes with closed captions are available on YouTube.

Why subscribe to the Friends With Money podcast?

Boost your financial literacy anytime, anywhere with the Friends With Money podcast from Money magazine. Whether you're commuting, working out, or relaxing at home, this weekly podcast makes it easy to grow your money knowledge on the go.

Each episode dives into real conversations about money - how it's earned, shared, saved, and grown - with tips and insights that make finance simple and relatable. Perfect for beginners and seasoned investors alike, it's your go-to guide for building better financial habits.

Subscribe to the Friends With Money podcast today and start learning when it suits you.

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David Thornton was a journalist at Money from September 2019 to November 2021. He previously worked at Your Money, covering market news as producer of Trading Day Live. Before that, he covered business and finance news at The Constant Investor. David holds a Masters of International Relations from the University of Melbourne.

Chantal Walker is the chief digital and marketing officer at Active Super. She has more than 25 years' experience in marketing in Australia, North America and South Africa. She has held senior marketing positions at Qantas, Foxtel, Telstra, Vodafone and HSBC. Chantal holds a Bachelor of Business Science (Economics & Marketing) from the University of Cape Town.