Friends With Money #14: How super funds are getting creative to make you care about your retirement


Aussies are known for being laidback, especially when it comes to their super. But they can't afford to be ambivalent about their future retirement.

So how do funds overcome the myths and the misconceptions, the disinterest and doubt, to get you to genuinely engage with your super?

Good returns and low fees are important, but today investors are looking for more.

friends with money podcast engaging with my super fund

And super funds are having to work harder to win you over.

In this episode of Friends With Money, senior journalist David Thornton is joined by Chantal Walker, Active Super chief digital and marketing officer, to find out how super funds are turning to better technology and responsible investment to get Aussies to pay attention to their retirement savings.

The Friends With Money podcast is also available on Apple Podcasts, the Google Play store, Spotify and all major podcast platforms.

Get stories like this in our newsletters.

Related Podcasts

David Thornton was a journalist at Money from September 2019 to November 2021. He previously worked at Your Money, covering market news as producer of Trading Day Live. Before that, he covered business and finance news at The Constant Investor. David holds a Masters of International Relations from the University of Melbourne.

Chantal Walker is the chief digital and marketing officer at Active Super. She has more than 25 years' experience in marketing in Australia, North America and South Africa. She has held senior marketing positions at Qantas, Foxtel, Telstra, Vodafone and HSBC. Chantal holds a Bachelor of Business Science (Economics & Marketing) from the University of Cape Town.