Life Insurance Awards 2025: Life Insurer of the Year - Direct
TAL has been named Money's Life Insurer of the Year - Direct as part of the 2025 Life Insurance Awards.
- Find out more about the inaugural Life Insurance Awards.
- Order your copy of the April awards issue.
- Check out more winners.
While many Australians have protection through their superannuation or choose to tailor a policy with help from an adviser, others go directly to an insurer for their life, TPD, trauma or income protection cover.
Among them is TAL, the winner of our Life Insurer of the Year - Direct award. TAL's success isn't limited to a single award, though.
In fact, it won most awards up for grabs in the direct insurance category.
Gavin Teichner, TAL's chief executive of individual life, says the insurer strives to give its customers access to both value and an extensive level of cover.
"Finding the right balance between affordability and comprehensive life insurance protection is critical, especially with cost of living pressures," he says.
"We work hard to ensure our customers feel confident that their policy provides meaningful protection at a fair price over the long term."
It's clear that the team at TAL won't be resting on their laurels.
"As Australia's largest life insurer, we must be responsive and innovate to meet the evolving needs and expectations of our partners, our customers and the community. This is how we can deliver the best possible outcomes for Australians when they need us most," says Teichner.
Overall winner based on a combination of financial strength, market performance, product features, premium rates and service quality for life, TPD, trauma and income protection.
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