Phil Slade

Phil SladePhil Slade is a behavioural economist and psychologist and the author of Going Ape S#!t! and founder of Decida. He works across digital innovation, strategy and cognitive bias. Phil holds a Bachelor of Psychology from The University of Queensland and a Master of Organisational Psychology from Griffith University.
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It's 5am. It's cold and I can hear it raining. My shoes are laid out, I know where my running gear is, but a decision still needs to be made. To get up, or not to get up.