Best of the Best 2025: Innovation in Superannuation Education

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Hostplus has been recognised for Innovation in Superannuation Education as part of the Best of the Best awards.

best of the best 2025 innovation in superannuation

Super education has been taken to a new level with the launch of SuperSmart by Hostplus. The digital tool, exclusive to Hostplus members, is aimed at helping them make better plans for retirement.

SuperSmart is a user-friendly, fully integrated, self-guided platform. It is integrated with Hostplus's data registry and uses a member's profile to 
pre-populate fields.

In this way, the education and advice content can be personalised for each member.

"With SuperSmart, members can engage with bite-sized educational modules that offer self-paced, tailored learning in a fun and interactive way," says Maurizio Lombardi, head of financial planning and advice at Hostplus.

The platform is packed with intuitive features, including an interactive risk profiler, which helps members optimise their super and plan for retirement.

Lombardi sums up SuperSmart as "a one-stop-shop for members looking to uplift their super knowledge or seek advice, all seamlessly integrated to match their individual goals and preferences".

He adds: "The tool, combined with our existing offering, is helping to ensure that when our members are ready for advice, we can provide it to them on their terms - whether that be digital, in person or over the phone."

As a firm believer in the value of education leading to better engagement of fund members, Lombardi says Hostplus's strategy has always been focused on ensuring members have access to education and financial advice that supports them to retire with confidence.

"We know that people who are engaged with their super and access financial advice are more likely to experience better financial outcomes in retirement," he says.

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