La Trobe Financial named Non-Bank Lender of the Year

La Trobe Financial has been named Non-Bank Lender of the Year in the Money Consumer Finance Awards.

It was recognised for its ability to assess loan applications on an individual basis rather than sticking to rigid lending models.

See the full list of winners in the Money Consumer Finance Awards 2026.

La Trobe Financial at a glance

• Winner: Non-bank Lender of the Year
• Why they won: The ability to assess loan applications on an individual basis rather than sticking to rigid lending models
• Top products: Development finance as well as bridging, and SMSF loans

A consistent presence in the market

It's a competitive market for Australian lenders, but Cory Bannister, chief lending officer at La Trobe Financial says success comes down to consistency.

He explains, "While many lenders move in and out of the market, we've maintained a steady presence for more than 70 years. That track record gives borrowers confidence, especially in uncertain times."

Designed around borrower needs

When it comes to product features that tick plenty of boxes, Bannister notes, "Borrowers today are looking for flexibility, transparency and certainty, and our products are designed with those priorities in mind.

"We offer clear, straightforward lending options, and take a practical approach to credit approval."

Looking beyond rigid lending models

Many of La Trobe Financial's borrowers have strong underlying financial positions but they don't always fit traditional credit criteria.

Bannister explains, "Our ability to look beyond rigid models and assess applications on a commonsense basis means more borrowers can access funding, with confidence that their individual circumstances are properly understood."

Serving an under-served market

When it comes to pinpointing La Trobe Financial's most popular loans, Bannister says, "The strength of our offering reflects a growing segment of the market currently under-served by traditional lenders: borrowers with perfectly viable propositions, who nonetheless are overlooked.

"As credit policies tighten across the banking sector, this segment continues to grow, and our ability to serve it has driven sustained demand."

Popular lending solutions

That said, Bannister points to La Trobe Financial's development finance, bridging and self-managed super fund (SMSF) loans as being particularly popular, along with residential "build-to-sell" loans.

"These stand out because we take a practical approach. And considering Australia's national housing shortage, these products are well-placed to assist," adds Bannister.

A focus on people, not just processes

"Awards like this are ultimately a reflection of sustained performance rather than short-term momentum," Bannister observes.

"At La Trobe Financial this comes from a clear focus on helping borrowers solve complex financial challenges in a friendly, human way."

In a market that has seen volatility and increasing automation, La Trobe Financial has remained focused on what matters most - providing certainty, stability, clear lending parameters, and a commitment to having a human touch.

"For borrowers that means greater confidence that their loan will be handled with care and followed through by a person who has taken the time to understand their circumstances," notes Bannister.

Top products

La Trobe Financial's development finance, bridging and SMSF loans are among its most popular lending solutions.

The lender has also seen strong demand for residential build-to-sell loans, reflecting its practical approach to assessing borrowers and funding opportunities.

Read more: View all winners in the Money Consumer Finance Awards 2026.

Get the magazine: Order the latest issue from the Money online shop.

Get stories like this in our newsletters.