The best-value online share broker for 2026 revealed
Superhero has been named Money's Best-Value Online Share Broker as part of the 2026 Best of the Best awards.
- Find out how we chose the winners
- Order your copy of the bumper awards issue
- Check out more from Best of the Best 2026
Competition in the online broking market has driven down the cost of trades. As a sign of consistently good value, Superhero has taken out this award five years in a row.
John Winters, Superhero co-founder and chief executive, says, "Superhero is one of Australia's fastest growing digital wealth platforms, empowering close to half a million Australians to take control of their financial future.
"We launched in 2020 by making share trading simple and low-cost and have since expanded into superannuation, with more than $3.5 billion on the platform and close to $2 billion in Superhero Super."
Winters notes that Superhero combines accessibility, affordability and innovation.
"Our aim is to be the best platform in Australia that owns the full wealth journey, from trading to superannuation, and in the future, managed investments, all powered by our own technology. This vertical integration allows us to deliver lower fees, a smoother customer experience and more value back to investors."
According to Winters, "Value is more than price, it's about accessibility and control. Fractional investing lets our customers buy into companies such as Apple or Tesla from as little as $10, making global markets more accessible than ever. Combined with our low fees, it allows Australians to invest more regularly and build wealth without the barriers of high costs or large minimums."
Superhero stands apart by offering a complete wealth ecosystem from trading, super, and shortly, goal-based investing.
"Our ability to integrate these products means we can support investors at every stage of their wealth journey, from their first trade through to retirement," says Winter.
How did we find Australia's best online share brokers?
Rainmaker reviewed not only which broker charges the lowest fees, but which also had the best and broadest features, the most features, access to the most investment types, as well as which broker offered the widest range of account types.
Get stories like this in our newsletters.
