Tips for a successful eBay business

TIPS FOR A SUCCESSFUL EBAY BUSINESS: CHECK 100

Many businesses - even those that have established their own websites - tap into eBay to create new sales channels.

But how do you maximise your profits? In his latest book, Australia's Todd Alexander presents simple, must-do tips for ensuring you're running your business efficiently and effectively.

Having worked at eBay for more than 12 years, Alexander has met thousands of sellers and this guide is aimed at small and medium-sized business owners. His recommendations are user friendly, with clear instructions on how to implement each tip as well as how to measure the impact.

Alexander starts with the importance of getting the basics right, then discusses such issues as knowing your competition, establishing your brand and mastering the logistics.

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