Bamboozled by the number of apps and digital tools that promise to streamline your business? Award-winning author Tracy Sheen helps you navigate this minefield in her comprehensive guide to successful marketing in the digital age.
She starts off by helping you look at how you're capturing and tracking the key metrics within your business so you can implement strategies to finetune areas that need your attention.
Then it's on to software that protects your business from cyber threats, the best digital organisational tools and online payment systems, and website analytics and social media. Job done.