Tony O'Kane

Tony O'KaneTony O'Kane has spent the past decade and a half writing about cars and the industry that makes them. With experience as a former staffer of WhichCar, Tony writes regularly for a number of Australia's leading automotive titles and appreciates vehicles of all forms, be they grocery-getters or supercars, fuel-guzzlers or powered by electrons. Connect with him on LinkedIn.
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So you've got yourself a shiny new set of wheels, or just want to clear some space in your driveway. There's no dark art to making a car ad 'pop', but there are some fundamental rules you need to remember.