Ask Paul: I finally invested - then lost money straight away

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She finally took the plunge into ETFs, then watched her portfolio fall almost immediately. Is it a mistake, or the reality of long-term investing?

Reader question

Hi Paul,

woman looking concerned at falling investment portfolio on phone

I put $25,000 into ETFs and quickly lost up to $2000. Did I panic too soon or make a big mistake?

I am 44 years old, own my own unit outright with a market value of about $800,000. I have no dependants and no debts.

I work four days a week, have pre-tax salary of $95,000 per year and $220,000 in super.

I salary sacrifice an additional $400 fortnightly and have $140,000 in high-interest savings accounts.

I hope to continue low-risk investment strategies to build my savings for a comfortable, not extravagant, and early if possible, retirement. Low confidence has stopped me investing in the sharemarket.

I have attended a number of ETF seminars, and, in September 2025, built the courage to invest $25,000 in ETFs using the online trading platform Moomoo.

I have invested 80%-90% in what I understand are two well-known large cap ETFs and 5% in two small cap ETFs for diversification.

I am hopeful of average returns over the next 20 years, understanding there will be ups and downs.

But what little confidence I had when first investing has quickly evaporated as my portfolio is $1500-$2000 down on my initial investment.

What am I doing wrong? Am I over-reacting? Should I continue investing as per my current plan? I would appreciate your advice. - Tania

Paul's response

First up, Tania, congratulations on buying and paying off your unit. That has been a critical decision and sets you up for life. Once paid off, as you know, you can top up super and build savings.

I get your point about shares.

Most of the problem is that we can see their value daily. If our properties were listed, we'd have a minor heart attack seeing our homes bounce up and down in value every day.

It is something I like about property. We don't really know the value of our homes month to month or even year to year. We just look back after a decade or so and, in most cases, say, 'wow, that was a good idea'.

Paul Clitheroe providing investment guidance column

Your super will hold substantial exposure to shares, but I doubt any of us look at the unit price of our super too often; mostly it is a once-a-year look when our annual statement turns up.

Our super also disguises times of poor share or property performance. You are having compulsory contributions going in, plus your $5200 a year top-ups, so almost every year, good or bad, our account value goes up.

With your ETFs you are doing nothing wrong. You've bought two well-diversified funds and added some smaller cap ETFs, giving you exposure to smaller companies.

This makes sense.

I'm sure you have seen many long-term sharemarket graphs. You have told me you are nervous about shares, but remember you will own a far greater dollar value in shares in super than you hold in ETFs.

I suggest you do with your ETFs exactly what you do with your unit and with your super.

Relax and let a key rule of money work for you. It is not market timing that matters, it is time in the market.

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Paul Clitheroe AM is the founder of Money and serves as the publication's editorial adviser. One of Australia's most trusted personal finance experts, Paul has spent decades helping Australians build wealth, manage debt and make smarter money decisions. He is widely known for host­ing the Money TV program and authoring best-selling personal finance books. Since launching Money in 1999, he has played a leading role in delivering practical, independent financial guidance to Australians. Paul is chair of Ecstra Foundation, a national not-for-profit focused on improving financial wellbeing. He is also chair of InvestSMART Financial Services, and previously led the Australian Government's Financial Literacy Board and Financial Literacy Australia from 2004 to 2019. In academia, Paul is chair in financial literacy at Macquarie University, where he is also a Professor in the School of Business and Economics. Ask Paul your money question. Due to volume, Paul cannot respond to questions posted in the comments section.