2025 Consumer Finance Awards: How we selected this year's winners
As cost-of-living pressures continue to squeeze household budgets, Money has unveiled the winners of this year's Consumer Finance Awards.
This highly-anticipated list reveals Australia's best banks, insurers and financial institutions for 2025.
These awards highlight the top-performing providers helping Australians save smarter, invest with confidence and manage their money effectively.
With everyday expenses on the rise, Money's trusted rankings give consumers a clear guide to the products that deliver real value.
Whether you're trying to build your savings, protect your assets or invest for the future, the Consumer Finance Awards can help you make informed decisions that support your financial wellbeing.
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Research and readers
To bring you this year's Consumer Finance Awards, Rainmaker Information worked with Money to develop a readership questionnaire to find out which banks our readers and followers used and how they rated them for products and features, customer service and more.
Rainmaker also worked with investment and insurance research specialists Plan For Life for the Longevity Cover Provider of the Year and Investment Bond Provider of the Year awards.
Bank of the Year: Macquarie Bank
The winner had the highest overall composite rating scores across products and features, customer service and digital experience. Only national full-service banks were eligible to win this premier award.
Customer-Owned Institution of the Year: Teachers Mutual Bank
Like Bank of the Year but only full-service customer-owned banks were eligible to win this premier award.
Business Bank of the Year: Commonwealth Bank
There is more to being a leading business bank than simply offering a good deal on business accounts and loans. This is why this year Rainmaker's methodology identified the leading national full-service business banks that offered the most comprehensive services across business accounts, loans, credit cards, term deposits, currency management, cyber-risk and fraud protection, point-of-sale and ecommerce, international transactions and merchant support.
Non-Bank Lender of the Year: La Trobe Financial
The winner was the non-bank lending institution judged by Rainmaker to score highest across seven core dimensions: product range, business strength, ability to raise lending capital, innovation, corporate transparency, loan quality and customer depth.
Bank of the Year - Young People: ING Bank
The banking provider that achieved the highest overall composite rating scores across products and features, customer service and digital experience from Money readers and followers aged 18 to 34 years.
Bank of the Year - Retirees: ING Bank
The banking provider that achieved the highest overall composite rating scores across products and features, customer service and digital experience from readers and followers aged 55 or older.
Bank of the Year - Product: Ubank
The banking provider that achieved the highest overall rating scores for products and features.
Bank of the Year - Customer Service: Newcastle Permanent
The banking provider that achieved the highest overall ratings for customer service.
Bank of the Year - Digital: Up
The banking provider that achieved the highest overall rating scores for digital experience.
Bank of the Year - Savers: ING Bank
The banking provider that achieved the highest overall composite rating scores across products and features, customer service and digital experience from Money readers and followers aged 35 to 54 years.
Home Lender of the Year: Macquarie Bank
The banking provider that achieved the highest overall composite rating scores from Money readers and followers for mortgage products and features, customer service and digital experience.
Credit Card Issuer of the Year: Commonwealth Bank
The banking provider that achieved the highest overall composite rating scores from Money readers and followers for credit card products and features, customer service and digital experience.
Money Minder of the Year: Macquarie Bank
The banking provider that achieved the highest overall composite rating scores from Money readers and followers for everyday savings accounts and term deposit products and features, customer service and digital experience.
Investment Property Lender of the Year: Macquarie Bank
The banking provider that achieved the highest overall composite rating scores from Money readers and followers for investment mortgage products and features, customer service and digital experience.
Margin Lender of the Year: NAB
The winner was judged by Rainmaker to achieve the highest score across core dimensions, spanning product and investment choice breadth, depth, research services, type of investment available, access to international markets and interest rates payable on loan products.
Longevity Cover Provider of the Year: Challenger
The winner was judged by Rainmaker and Plan For Life to be the best life insurance product designed to assist retirees in meeting the challenges of finances and longevity, meaning 'life expectancy', by providing flexible and reliable income-stream solutions.
Investment Bond Provider of the Year: Generation Life
The winner was judged by Rainmaker and Plan For Life to be the investment bond with the best financial and market strengths, product benefits, customer service, and support and training of financial advisers.
Insurer of the Year: Budget Direct
This category took into consideration how competitive were the home and contents and car insurance premium rates and holistic factors such as corporate strength, breadth of what they deliver and how they support customers, customer engagement and reliability in paying claims.
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