Naomi Simson is the lady in red. From her home, she built RedBalloon, a business which has since racked up almost eight million customers. More
By Julia Newbould -
Julia Newbould is a financial writer and commentator with a background in journalism. She was previously editor of Financial Planning and Super Review magazines; managing editor at InvestorInfo and at Morningstar Australia. Julia co-authored The Joy of Money, a book on women and personal finance. She holds a Bachelor of Economics from the University of Sydney where she serves on the alumni council.